2007 NATIONAL DEMOGRAPHICS

SPONSOR BENEFITS WHY 3-ON-3 BASKETBALL

• 3-on-3 Basketball is the hottest mass participant sport today: An Association with 3-on-3 basketball puts a sponsor with a contemporary, trendy, growing sport. It’s a sport that has a positive, healthy, “with-it” image and fits today’s active lifestyle.

• It is grassroots programming at its best: 3-on-3 basketball allows for grassroots marketing opportunities that can involve the consumer, trade and sales force in programs that move product.

• Local support: Local communities rally around 3-on-3 events: A well executed tournament becomes a source of civic pride and a commercial benefit for local businesses.

• Player/spectators support 3-on-3 sponsors: Research indicates a positive intent to purchase exists for those companies aligned with events that are important/relevant to consumers. The 3-on-3 event is very relevant, because the fans are the event.

• Positive environment: 3-on-3 tournaments are fun, active, spectator and family friendly events. The atmosphere is similar to that of a county fair, although the competition is serious “stuff”.

• Captive audience: The layout of the 3-on-3 tournament within cordoned off boundaries keeps the spectators within a defined area for an extended period of time as fans, friends and families follow their teams progress. This leads to multiple sponsor exposures.

WHY GUS MACKER BASKETBALL?

• Gus Macker is the Original.

• Gus Macker is #1 in terms of the number of players, spectators, markets and fun!

• Gus Macker offers a “non-cluttered” environment. Unlike many other events, Gus Macker tournaments will not be over commercialized. Sponsor presence will be “felt”, not lost.

• Gus Macker will design flexible programs to meet sponsor needs nationally and locally.

• Gus Macker is cost effective versus other 3-on-3 competition. Just shop and compare.

• Gus Macker tournaments are the best run and offer a positive environment.